Vintage advertising poster "Michelin Bicycle Tire" - HL Roowy - High Definition - 230gr/m² matte paper

Sale price€29,90
In stock
Size: Size 1 - 20x30cm / 8x12 inch
Framing option: Without Frame
  • Qualité Haute Définition - 300dpi
  • Livraison avec tube de protection cartonné.
  • Livraison offerte dès 59€ (fr).
  • Paiement sécurisé.


A high definition reproduction of the " Michelin Bicycle Tire " advertising poster.

Created by HL Roowy in the early 20th century, this poster promotes Michelin bicycle tires. Michelin, founded in 1889 by brothers Édouard and André Michelin, played a pioneering role in the development of pneumatic tires. The company notably revolutionized the bicycle industry with the introduction of the removable tire in 1891. This innovation greatly facilitated repairs and contributed to the popularization of the bicycle. The poster is part of Michelin's innovative advertising strategy, which greatly contributed to the brand's reputation, notably with the creation of the famous Bibendum.

This vintage Michelin advertising poster is printed in 300 dpi high definition quality on premium paper >230g/m2 - Frame Not Included (optional).